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Will graduated from Texas A&M before working for many years as a hotel executive and multi-unit franchise consultant. He took that customer/client-focused service experience and applied it to HOA management, overseeing some of Downtown Austin's most prestigious high-rise towers. As business development manager, he is committed to Associa’s family spirit and forming relationships with employees, leaders, and clients.

Marcus Hernandez brings nearly a decade of expertise in property management, with a strong focus on sales leadership across Central Texas. As Regional Sales Manager, Business Development Leader, and market strategist, he has successfully overseen operations in multiple cities, driving growth and delivering client-focused solutions. Holding a Texas real estate license, Marcus also combines deep market insight with a commitment to excellence, making him a trusted partner in community development and property success.
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